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Softcom: USD — Understand, Solve, Deliver
Case intro
In 2023, Softcom wanted one film that captures what the company stands for: a video that helps its own people, and everyone outside the company, understand its value in the industry. The answer was USD: Understand, Solve, Deliver. Softcom understands the problems people face, solves them, and delivers those solutions well through technology.
Softcom
2023
2D Animation, Motion Graphics
Finance, Payment Solutions, Tech/SaaS
Brand Videos, Explainer Videos
The Brief
- Define the value: Show what Softcom stands for and the role it plays in the industry.
- Speak to two audiences: Clear enough for staff inside the company and for partners, investors and the public outside it.
- Bring USD to life: Turn Understand, Solve, Deliver into a story people remember.
- Explain, not demo: An explainer about what a tech company can achieve, not a walkthrough of one product.
The Approach
We broke USD down into three simple beats. Understand: the everyday problems people face in their environment. Solve: how technology can fix them. Deliver: how Softcom doesn’t stop at solving, but delivers those solutions well.
From there we scripted and storyboarded a 2D animated story that shows what a tech company can achieve, and exactly where Softcom fits into the solution, keeping every idea simple enough to grasp on first watch.
The Work
- Concept and script built around Understand, Solve, Deliver.
- Storyboard and illustration style.
- A 2D animated explainer film showing what Softcom does and the value it brings.
- Motion graphics, sound design and final mix.
- One film for internal culture and external communication.
More from this campaign
The Result
- Softcom’s CEO was thrilled with the result.
- The film now opens board meetings: when it plays, people understand what Softcom does without much explanation.
- One clear story of Softcom’s value, shared by its team and its audience.
“Whenever we play this film in a board meeting, we barely need to say anything. People immediately understand what Softcom does and the value we bring.”
CEO, Softcom
Yomi Adedeji
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