Urban Threads NYC, a fast-growing sustainable streetwear brand, wanted to refresh their visual content for a new season launch. They aimed to reflect their eco-conscious identity while connecting authentically with the urban, youthful audience of NYC. The goal was to create versatile lifestyle shots for use across e-commerce, social media, and print lookbooks.
- Tight Timeline: All photos needed to be captured, edited, and delivered within 3 weeks.
- Real-World Vibe: The client wanted real locations rather than studio shots to maintain authenticity.
- Versatility: Photos had to work for both large-format print and mobile social media usage.
Placeholder: describe how Pollz approached the project.
Placeholder: describe what was produced.