Stellavibe

Case intro
Urban Threads NYC, a fast-growing sustainable streetwear brand, wanted to refresh their visual content for a new season launch. They aimed to reflect their eco-conscious identity while connecting authentically with the urban, youthful audience of NYC. The goal was to create versatile lifestyle shots for use across e-commerce, social media, and print lookbooks.

Urban Threads NYC

2025

CGI

NGO / Non-profit

Product Demos

The Brief
  • Tight Timeline: All photos needed to be captured, edited, and delivered within 3 weeks.
  • Real-World Vibe: The client wanted real locations rather than studio shots to maintain authenticity.
  • Versatility: Photos had to work for both large-format print and mobile social media usage.
The Approach

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The Work

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The Result

  • +42% engagement on social media compared to their previous campaign
  • +30% boost in product click-through rate within the first week
  • Campaign visuals featured in Hype NYC Magazine

"Stunning product shots that elevated our brand. They understood our vision and nailed every detail. Professional and efficient."

CTO

Miguel V. Stanton

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