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ZestPay: Product Launch Film
Case intro
At the end of 2024, ZestPay was getting ready to launch its new product and needed a film to introduce it. Not a screen recording of the app, but a product video that explains what ZestPay is and everything you can do with it: clear enough for new users, compelling enough for investors, and built to run across their channels all through 2025.
ZestPay
2024
3D Animation, Motion Graphics
Payment Solutions, Tech/SaaS
Explainer Videos, Product Demos, Product Launch
The Brief
- Explain, don’t just show: Visualise what ZestPay does and what people can do with it, going beyond a walkthrough of the UI.
- Win investors: A launch-ready film strong enough to present to investors during their Q4 conversations.
- Built to last: A video that would keep working across ZestPay’s channels all through 2025.
The Approach
We started by learning the product inside out. We joined ZestPay’s meetings and asked the questions that mattered: what the app does, who it’s for and what makes it different.
From there we wrote and drew the storyboard, then built animatics so the team could see the flow and request changes early, before a single frame was polished. We worked alongside ZestPay through every stage, turning their product into a clear, step-by-step story where each screen and transition sets up the next.
The Work
- Discovery sessions, script and storyboard.
- Animatics for early feedback and changes.
- A product launch film combining motion graphics and 3D, built in After Effects, Cinema 4D and Illustrator.
- Clean UI sequencing that walks viewers through the app’s key features.
- Keyframe animation, original sound design and final mix.
More from this campaign
The Result
- One of the most-viewed videos on ZestPay’s page, and still among their best performers.
- Viewers filled the comments praising the work, with many asking who designed it.
- People downloaded the ZestPay app straight from the video.
- As one viewer put it: “Clean UI sequencing makes the fintech flow easy to understand.”
“Pollz didn’t just animate our app, they explained it. The film made ZestPay easy to understand, and both our audience and our investors loved it. It’s still one of our best-performing videos.”
Head of Growth, ZestPay
Nimide Falasinu
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